No doubt that spammy link
can penalize your site’s rankings. Effective build link technique is the
cornerstone of online reputation management. The flip side is to
understand the practice of avoiding having harmful links point to your site.
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| Reputation Planners |
If you`re not aware of
informed of protecting yourself from bad backlinks – you are setting your site
up for epic failure. The good news is that you can examine your link profile
with Google’s disavow tool to prevent or reverse any penalties. However,
using Google’s disavow tool for online reputation management practice
can help you eliminate negative links while bringing positive links up in
search results.
This information included
in this article can guide you through Google`s
disavow tool helpful for online
reputation management.
Introduction of Disavow Tool and When You Use It?
Before we move into the
practice, let`s shed light on the concept of disavowing links.
Once you disavow a link,
the search engines will eliminate specific links when crawling your site. If
you don’t have control over the spammy links, use the disavow tool so Google
disregards them.
According to
Google[n1] , you should only use the tool
when you have a lot of low-quality backlinks pointing to your
site and when you’re sure they’re causing problems.
Best Practices With Disavow Tool
Some significant rules of
thumb you should follow when using the disavow tool;
Remove
Links via Email First
Before using this tool,
try removing links on your own via link removal request. A link removal request
occurs when one site owner emails another for removing content from Google.
Often times, link-removal
requests get a bad rap. They’re ignored, missed, malicious, and even spammy.
There’s an art to sending a successful link-removal requests.
Use
It Where Required.
No doubt, negative online
reputation or a bunch of spammy links pointing toward you and your site makes
you worried. In such a case, disavow your links is a good move. Disavow your
links are favorable, even If you don’t see a message in your webmaster console.
Also, if your removal-request emails aren’t effective, feel free to use Google`s disavow tool for your online reputation management practice whenever
you need.
Practice
It Like A Shotgun.
Use the domain operator to
disavow all bad backlinks from a whole domain instead of picking out bad
links one by one. Also, a faster method to improve the ranking of positive
links and remove outdated content from
Google. Handpicking bad links one by one take longer time to see results.
How to Use Disavow Tool - A Step-By-Step Guide
Now it’s time to dive deep
into how you can use the disavow tool;
Build
backlinks List
Lots of different
tools have been introduced to get the list of your backlinks. Often, these
services automate the auditing process. Though it does save time and provide
clean results as you do by manually reviewed each link.
To manually create a list
of your backlink, here’s what you need to do.
Download
Links from Different Sources
Initially, you have to
reach Google Webmaster tools. Click search traffic, and links to your site.
Here, you can download both the latest links and sample links.
In case, your site
includes umpteen links of domains linking to it (over 1,000), you can find more
links for downloading the sample link list.
While there are some other
sources offer an opportunity to download links such Open Site Explorer,
Ahrefs, Majestic SEO.
Collect
Links in a Single Spreadsheet
As you collect the
spreadsheets from sources, Search site`s URL column that is linked to you or
your website. Then put a copy of this column into a new spreadsheet.
Now you have the list of
links that leads to your site. Perhaps, you find some duplicates, but don’t
worry because you can fix them.
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