No doubt that spammy link can penalize your site’s rankings. Effective build link technique is the cornerstone of online reputation management . The flip side is to understand the practice of avoiding having harmful links point to your site. Reputation Planners If you`re not aware of informed of protecting yourself from bad backlinks – you are setting your site up for epic failure. The good news is that you can examine your link profile with Google’s disavow tool to prevent or reverse any penalties. However, using Google’s disavow tool for online reputation management practice can help you eliminate negative links while bringing positive links up in search results. This information included in this article can guide you through Google`s disavow tool helpful for online reputation management . Introduction of Disavow Tool and When You Use It? Before we move into the practice, let`s shed light on the concept of disavowing links. Once you disavow a link, t